Reading comprehension glossary on supply and demand
20 Marketing terms
Twenty concepts or keywords that are used in marketing, economics and everyday life.
Advertising
noun
Advertising is a type of audio and / or visual marketing communication that uses sponsored and impersonal messages to promote or sell a branded product or service.
Example: "Despite being instructed to take the signs down, he says he has no intention of removing the advertising".
es: publicidad
Boost
noun
If one thing boosts another, it causes it to increase, improve, or be more successful.
Example: "It wants the government to take action to boost the economy"
es: Aumentar
Brand
noun
A brand is a primary commercial identification or the set of several identifiers with which a product or service is related and offered in the market.
Example: "A new coffee brand enters the beverage market".
es: Marca
Business
noun
Activity carried out by one or more people to carry out the trade or sale of goods and services, in order to obtain profits.
Example: "They are in the fast food business."
es: Negocio
Demand
noun
Quantity of a good or service that consumers want to obtain.
Example: "In the last year, the demand for air tickets has decreased".
es: Demanda
Exploding marketplace
noun and adjective
Market where there are many opportunities for large-scale success and acceptance by a large number of consumers.
Example: “It is an explosive market, right now. There are hundreds of millions of devices that we can access right now".
es: Mercado explosivo
Features
noun
It is a quality that allows to identify something or someone, distinguishing it from its peers.
Example: "This car has excellent safety features".
es: Característica
Findings
noun
1. the action of finding someone or something.
2. information discovered as the result of an inquiry or investigation.
Example: "Market research findings are important in developing the overall marketing mix for a given product".
es: Hallazgos
Great need
Adjective and noun
It is the state of a being in which an element is missing, and its achievement is essential to live in a state of well-being.
Example: "The developer says there is a great need for a corporate application for businessmen".
es: Gran necesidad
Item
noun
Product or object that is bought or sold.
Example: "The new article has not yet hit the market".
es: Artículo
Launch
verb and noun
verb
Start or set in motion (an activity or enterprise).
noun
An act or instance of launching something.
Example: "The launch of a new product in the fashion market"
es: Lanzamiento
Long term
adjective and noun
Relatively long period of time
Example: "The company expects the product to be successful in the long term".
es: Largo plazo
Market Stalls
noun
Temporary booth established by retailers to display their wares at a street market or other location.
Example: "Inexpensive items are generally sold at market stalls".
es: Puestos de mercado
Most well-known
adverb and adjective
Person or thing that in their field is highly recognized by people.
Example: "In the high-end market, this company is most well-known for its luxury watches".
es: Más conocido
Overall marketing
noun and adjective
Marketing as a whole or the most characteristic of it, without going into details or specifications.
Example: "The overall marketing strategy is considered a success if it meets the objectives of the marketing department".
es: Marketing general
Reach
verb
Get to where a person or thing is that is ahead in time or space.
Example: "There millions of devices out there right now that we can reach".
es: Alcanzar
Supply
noun
Quantity of goods, products or services that are offered in a market under certain conditions.
Example: "The supply of raw materials has decreased in the last year".
es: Oferta
Target market
noun
A particular group of consumers to whom a product or service is directed.
Example: "Women are the target market of the makeup company".
es: Mercado objetivo
Team
noun
Group of people who discuss and think in a coordinated and cooperative way, united with a common goal.
Example: "This company is looking for a marketing team".
es: Equipo
Word of mouth
noun
It is an advertising technique that basically consists of generating a natural discussion about a product or a company.
Example: "Customers recommended the product and thanks to word of mouth the brand's positioning increased".
